Perception flows from interior to exterior regions of the brain, from evolutionarily oldest to newest.
An unidentifiable perception flows first through the startle reaction of fear and flight, then the emotive, superstitious and paranormal explanation before finally, when enough data has been collected, to fit to our rational understanding of nature.
Every once in a while Nature and the local children co-inspire to hand you an illustration for a concept that would otherwise be hard to illustrate.
From Wikipedia, Cognitive Dissonance:
Cognitive dissonance is a discomfort caused by holding conflicting ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. They do this by changing their attitudes, beliefs, and actions. Dissonance is also reduced by justifying, blaming, and denying. The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails, which chronicled the followers of a UFO cult as reality clashed with their fervent beliefs. It is one of the most influential and extensively studied theories in social psychology. A closely related term, cognitive disequilibrium, was coined by Jean Piaget to refer to the experience of a discrepancy between something new and something already known or believed.